How to research a company


A recent study revealed that people failed their job interviews because they didn’t know enough about the company they were applying to join. Research is the one area that job applicants often neglect because they are applying for lots of jobs, and they don’t really care which company they end up working for.

However, if you conduct the right research, it will significantly increase your chances of success at interview!

To help you pass your interview at the first attempt, we will cover the following 3 things in this tutorial:

#1. We will explain WHY it is so important to carry out EFFECTIVE RESEARCH before your job interview.

#2. We will tell you the 3 things you must research about the company you are being interviewed to join. These 3 things will take you less than 5 minutes to research.

#3. We will then give you a brilliant example answer to the tough but common interview question, WHY DO YOU WANT TO WORK FOR US?

WHY it is important to carry out RESEARCH before your interview?

If you don’t conduct research, it tells the employer you are not motivated to work for them. You are only interested in a paycheck, and there is a strong possibility you will move on to a different company soon after starting. This is not good for the employer because they will then have to readvertise the position.

3 things you must research about a company before your interview

RESEARCH AREA #1 is to look at the company’s WEBSITE, especially their ABOUT US page. While studying their website, take note of their history, company mission, achievements or awards, and organizational values.

RESEARCH AREA #2 is to look at their PRODUCTS AND SERVICES. Find out what the company actually does, what they sell or offer, and make sure you look at their positive online customer reviews. Write down a list of the great things customers or clients are saying about their company.

RESEARCH AREA #3 is to FOLLOW THEM ON SOCIAL MEDIA. Look at their social media pages, especially Facebook, Instagram, and LinkedIn. Take note of their latest news stories and how they engage with their followers.


“I conducted plenty of research before applying for the job, and everything tells me your company will be a great place for me to work. I want to work for you because you have a strong set of workplace values that I admire, you support your employees so they can achieve their full potential, and I will get to collaborate on challenging projects with forward-thinking people. Finally, I want to work for you because you have a brilliant history and track record of achievement, and your products and services are in demand. This tells me you will always be an industry leader, meaning I can build a successful long-term career here.”

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